From Ben Hunt: Secret #50 - “What could this be a solution to?”
Think about a paperclip.
Now take a piece of paper, and in 2 minutes write down as many possible uses for a paperclip that come to mind. They can be absolutely anything.
Don’t hold back, write anything that comes into your mind, any possible use for that piece of bent metal, and get it onto the sheet of paper. Don’t criticise your ideas, just let them flow.
Great. Now throw the piece of paper away, and get another one.
Now, take a look at where your income comes from. This is likely to be services or products that you sell.
First, write your products/services on the paper. Group them if you need to.
Now I want you to look those services or products differently. Instead of thinking “What is it?”, think, “What could it be a solution to?” Or alternatively, “What problem/need/opportunity could it solve?”
You should be thinking using more of your brain right now. And these questions will give you the access to more money, quite simply.
When you identify problems, needs or opportunities that what you sell can solve, you’re on your way to defining new “offerings” that you can sell.
(Because, the truth is, you don’t sell those products or services… You sell something else… What those things make possible in people’s lives!)
Now go out and market those offerings. They’re the bait on the hook.
And please let me know how you get on.
Thanks for following. I wish you every success!
Ben
Ben Hunt Limited
50 Penrhyn Road
Sheffield, UK