Once in a while . . .
I get a client who is unusual. He is happy with what I produce the first time he sees it. He has all his content reasonably put together and paginated and he has a full complement of graphics and knows where he wants them. Oh, and there’s no quibbling about the fee. He also has no unreasonable expectations of his position on Google for the first few months. He also expects there to be loose ends that will be tidied up in the first week or so of the website going live.
Contrast that with most clients who have no idea what they want on each page and if they did, they wouldn’t have the content anyway. Such content as he provides is of the most poor quality, insufficient both in quantity and in content and it takes months to get to that point. The graphics are scanned from magazines, the logo is presented on a business card and there is a quibble about the fee.
Having a client that is jacked up is not only good for you, it’s good for the client. I feel that I now have some spare time to devote to extra work for him that will really polish the website. Rather than trying to remember where you were months down the line when some bit of desultory content dribbles in - and also the ‘now how/why did I do that?’. The organized client will get a top notch website, the other will get a so-so website because after months of silence, you have lost enthusiasm.
Having an organized client means it’s much easier to organize yourself.