That Bloody Word

I was gratified to see that I am not the only one who cannot stand the overuse of the word ‘iconic’. If there was a word that exemplified the complete absence of cerebral metabolism and surrender to the herd it’s that one.  Fortunately, a whole slew of bloggers and newspapers have listed it as one of their most hated words.

Along with ‘leverage’, ’solutions’, ‘ big picture’ etc.etc.