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A Short Website Content Tutorial
Content is King - a cliché, but never forget that it is the whole reason for the website. Razzle dazzle has a very short shelf life.
Decide who your target audience is and write for that audience. You know your audience and what they will expect of your website so give it to them. Eliminate any verbose passages, remove unnecessary adjectives. On the home page, state in clear simple English what it is you do and make sure to include plenty of keyphrases
Internal Pages
The internal pages of your website offer more latitude but never add more text than you require to get your message across. Use Mark Twain's dictum - 'The only good word is a deleted one'.
The Tone of the Content
Keep the tone informal - your website is not a contract. Use 'we' and 'you' whenever possible, particularly if you are in the hospitality trade. If you are in a specialist area, think of including a glossary - don't include acronyms and jargon in the website if there is a chance that the readers will not understand it - lose them here and they will leave your website.
Your website should answer any question a visitor may put to it.
A Basic Website Structre
A typical business website will have the following basic structure:
- Home page with a simple but comprehensive description of your products or services. The content has to be very carefully thought out for this page.
- About page with details about the business, where it is, length of operation.
- Products/Services pages.
- Latest News page with topical items.
- Contact page with form.
We will be happy to answer any queries in plain plain English too!
Web Tip #45
Content - spend time on getting it right. If you can't do it properly, get someone else who can to do it.
Forget the whizzbangs. Ensure that above all else, you get your message across.
Far too many websites are all style and no substance!