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Search Engines

A Search Engine Truth

While a good ranking is beneficial, only websites which also contain quality content offering a quality product/service will ultimately be successful. Many of these will have reached elevated rankings with no promotion whatsoever.

Beware the 'We will Submit your website to 3,000 Search Engines' routine. Search engines know these and penalise them as they do the 'We increase your traffic 1000%' and the 'We will drive traffic from 1,000 links to your website' schemes.

A Search Engine Myth

Google is by far and away the most popular search engine at the moment but it ignores certain META tags that are so vocally recommended by some designers.

How Search Engines Work

Search engines use 'spiders' - robot code that trawls the Internet indexing millions of web pages and extracting from them keywords/phrases that visitors might possibly use to find them.

Any Guarantees of Numero Uno?

None - unless you're prepared to spend R50,000 monthly. A web maintenance contract with Durban Website Designers includes regular inspections of your website's position, competitor's keywords and action to increase your ranking. The graphic above shows some Durban Website Designers' websites in Google. See more about search engines here.