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SEO (Search Engine Optimization)

Google is the most popular search engine and our websites are optimized for Google. Most websites in this country have no search optimization and are almost invisible to search engines. 67% of surfers do not go beyond the first page (i.e. the first 10 places) in Google.

Clients give very little thought to how their websites might be found - like setting out on a long journey without a map - 'Don't worry, they'll find it somehow'. Even website designers fail to read Google's advice to webmasters.

What We Do

Durban Website Designers prides itself on the good rankings achieved by it's websites and takes care to optimize every page. META tags are completed and customized for each page. The title tags reflect page content.

The website bodytext is most important - click here for more . . .

Google places different emphasis on different parts of the web page and on different HTML tags - we know this and act accordingly.

Inbound Links?

Google's page ranking to some extent depends on inbound links. The reasoning being that if a website has taken the trouble to link to another, that second website must have some worthwhile content.

However, we see Cape Town hotels advertising butchers in Glasgow and Google will penalize this. All our websites of a similar type are linked together to increase search ranking. Most of our tourism websites for instance rank in the top ten in Google without dozens of dubious inbound links.

Other Strategies

There are a number of other strategies that we employ to give our clients the best chance. Combined, everything we do to a client's website, from the very first developmental step is geared to getting search engines to see the website.

Got a good position in Google? Time to rest? No.

Search position can change within a day or two. Our website hosting/maintenance plan includes periodic search monitoring so that your website is kept up to snuff.