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The Job of your Website Designer

An expensive website is no guarantee of a quality website.

Can your friend's computer whizzkid up the road put a website together? Give him a sucker. It will be the shortest route to your competition.

Some website designers come from programming or graphics backgrounds whilst others are weekend webmasters.

Many websites suffer from a glut of one favourite technique or another. Technical gizmos, extravagant graphics, dreadful colour choices and layout.

The job of your website designer is to make you money by creating a website that is informative and rewarding - converting visitors into customers. It is a long term relationship.

Some designers claim to be SEO (search engine optimization) specialists.

See where their own websites rank in search engines. If they are not amongst the top twenty, then neither will their clients' websites be.

Don't look at the bottom line. Look at the package, value for money, skills, experience and - importantly - support.